// CASE STUDY · DIVIDANDY
FINTECH · GAMING
Financial markets.
As a competitive game.
Tournaments, virtual capital, live market data — and a race above the Cashline.
Dividandy is a mobile-first gaming platform that turns trading into a real-time competitive arena. Players enter time-limited tournaments, start with the same virtual capital, build portfolios on live market data and compete against real players for the top of the leaderboard.
onezero serves as a technology partner in building the product — mobile apps, frontend and backend, a simulated trading engine, real-time systems, backoffice, integrations, QA and infrastructure.
- platforms3iOS · Android · Web
- starting conditionsEQUALSame capital, same rules, everyone
- market dataLIVEResults from real movements
- the goalCASHFinish above the Cashline
// 01 · Project overview
Not a brokerage.
A strategy game.
Financial markets are often perceived as complex, technical and meant for experienced investors. Dividandy approaches them completely differently — not as a traditional investment dashboard, but as a competitive strategy game where every decision changes your position. Players don't invest personal funds in the market — they use simulated capital and compete on performance. Every tournament starts everyone under the same conditions:
- The same virtual capital
- The same market data
- The same competition rules
- The same duration
- The same shot at the leaderboard
// 02 · The partnership with onezero
Broad ownership.
Across the core layers.
onezero serves as a technology partner in the ongoing development and expansion of the product. The team operates inside Dividandy's development process, working directly with the company's product and technology leadership:
- 01Mobile application development
- 02User interface development
- 03Backend services
- 04Tournament and trading mechanics
- 05Real-time market data
- 06Third-party integrations
- 07Backoffice development
- 08Testing, stabilization and performance
- 09App store delivery processes
- 10Development infrastructure and CI/CD
// 03 · The challenge
Markets meet gaming.
Without compromising either.
On one side — market data, financial assets, charts and real-time calculations. On the other — a product that must feel fast, competitive and exciting, even for non-professional traders. The challenge was to build a system that could:
- 01
Turn complex financial information into clear gameplay.
- 02
Manage multiple tournaments simultaneously.
- 03
Update portfolios and rankings from live markets.
- 04
Maintain equal conditions for every player.
- 05
Provide immediate feedback for each action.
- 06
Present performance, risk and profit clearly.
- 07
Add gaming mechanics without compromising data integrity.
- 08
Support large volumes of real-time events.
- 09
Stay consistent across iOS, Android and Web.
// 04 · The solution
Trading. Organized
as gameplay.
We built a product experience that organizes trading around a simple competitive flow — with the primary actions available through a fast mobile interface that moves between the arena, portfolio, market data and leaderboard without unnecessary complexity.
- 01
The user selects a tournament
- 02
Joins the competition
- 03
Receives the same virtual capital as everyone
- 04
Builds and manages a portfolio
- 05
Monitors performance in real time
- 06
Tracks their leaderboard position
- 07
Adjusts strategy as the market moves
- 08
Finishes based on their final balance
// 05 · The tournament arena
The Arena:
the entry point to the game.
Users explore available tournaments and instantly understand what's on offer — from fast short-term games to longer competitions built on strategic portfolio management:
- 01
Which assets can be traded
- 02
How long the tournament lasts
- 03
How many players have joined
- 04
The prize structure
- 05
The entry requirement
- 06
The Cashline position
- 07
Start and end times
- 08
Whether the format fits their level
// 06 · The simulated trading engine
Virtual capital.
Real markets.
At the center of the product is an engine that simulates activity across real markets: players use virtual capital only, but results are calculated from actual asset movements — stocks, crypto, commodities and forex, depending on the format. The engine handles:
- 01Real-time asset prices
- 02Opening and closing positions
- 03Profit and loss calculations
- 04Current portfolio value
- 05Market movements and volatility
- 06Tournament limits and rules
- 07Leaderboard updates
- 08Synchronization across players
- 09Market hours and inactive assets
// 07 · Real-time portfolio
A full portfolio.
Readable on a small screen.
Every player manages a personal portfolio that updates throughout the tournament. The design keeps even complex data instantly readable — on a small screen, mid-competition:
- Available virtual capital
- Total portfolio value
- Active positions
- Profit or loss by asset
- Overall performance
- Asset allocation
- Recent activity
- Changes in tournament rank
// 08 · Leaderboard & Cashline
Every decision
moves you on the board.
Rankings change with market movements and portfolio performance. The Cashline marks the boundary between the winning area and the rest of the field — turning market data into a concrete competitive objective. Users see:
- 01Their current rank
- 02The players directly above and below
- 03Performance gaps between competitors
- 04Who is above the Cashline
- 05The remaining time
- 06How portfolio changes affect ranking
// 09 · A gaming experience
Not another finance screen.
A game arena.
The visual language combines competitive sports, strategy gaming and real-time trading — turning complex financial activity into an engaging, accessible experience:
- A central competitive arena
- Live rankings
- Win and loss states
- Animations and transitions
- Sound effects
- Achievements and rewards
- Player-versus-player competition
- Levels and statuses
- Missions and bonuses
- A brand character guiding the experience
// 10 · Onboarding & FTUE
First time in the market?
The game explains.
For many users this is their first introduction to trading concepts. The onboarding flow combines concise content, animations, educational screens and a clear path to the first action — gradually explaining:
- 01
What a trading tournament is
- 02
How assets are selected
- 03
How performance is calculated
- 04
How the leaderboard works
- 05
What the Cashline represents
- 06
How to enter a competition
- 07
What virtual capital means
- 08
How decisions affect the tournament
// 11 · Competition formats
A format for every player.
Rules for every format.
The modular infrastructure supports different game formats — and each format defines its own rules, schedule, assets, prize structure and entry requirements:
- Multiplayer tournaments
- One-versus-one
- Sit & Go tournaments
- Time-limited competitions
- Asset-specific tournaments
- Beginner tournaments
- Skill-based competitions
- Private tournaments
- Promotional and special events
// 12 · Insights & market information
It won't decide for you.
It gives you the tools.
To help players make informed decisions, the product presents relevant information alongside gameplay. The objective isn't to decide for the player — it's to help them understand the market and their position:
- 01Asset-related news
- 02Live market data
- 03Charts and price movements
- 04Portfolio performance insights
- 05Rival reports
- 06Position information
- 07An insights layer
- 08A conversational assistant
// 13 · Wallet, verification & withdrawals
Game capital inside.
Real money separate.
Alongside the virtual capital used in tournaments, the platform includes a separate layer for the user's financial activity. That separation is a key part of the product's clarity:
- User balance
- Tournament entry transactions
- Bonuses and promotions
- Prizes
- Transaction history
- Identity verification (KYC)
- Eligibility checks
- Withdrawal requests
- Withdrawal status tracking
// 14 · Backoffice & operations
A new competition?
No new release needed.
Alongside the user-facing app, a management environment lets the Dividandy team operate and monitor the platform — adjusting the product without a new app release for every change:
- 01Tournament creation and management
- 02Asset and game rule configuration
- 03User management
- 04Registration monitoring
- 05Portfolio and ranking review
- 06Prize and transaction management
- 07KYC and withdrawal workflows
- 08Bonus and promotion management
- 09Event and activity monitoring
- 10Exceptional case handling
- 11Content and notification management
- 12Operational data review
// 15 · Engagement & growth
Bring the player back
for the next tournament.
The platform includes infrastructure for retention, engagement and growth, helping the growth team understand which channels generate valuable users and communicate with them across the lifecycle:
- 01Push notifications
- 02Deep links
- 03Refer-a-friend programs
- 04Affiliate programs
- 05Welcome bonuses
- 06Personalized messaging
- 07Campaign attribution
- 08User journey analytics
- 09Tournament reminders
- 10Ranking and result updates
- 11Behavior-based campaigns
// 16 · iOS & Android apps
Complex market data.
In a mobile game interface.
Dividandy was developed as a mobile-first experience for iOS and Android. The interface is optimized for fast interaction and presents complex market information in a phone-friendly format:
- 01Fast performance
- 02Smooth animations
- 03Interactive charts
- 04Real-time updates
- 05One-handed navigation
- 06Offline and reconnection states
- 07Session persistence
- 08Deep links
- 09Notifications
- 10A consistent cross-platform experience
// 17 · The outcome
Strategy, risk and decisions —
determine the outcome.
Dividandy turns financial markets into a competitive arena: live market data, a simulated trading engine, tournaments, rankings and gaming mechanics — in a single product.
The infrastructure enables different competition formats, new assets and game types, real-time operations and expansion into additional markets and audiences.
// 18 · Technology & capabilities
What's under the hood
Every layer was built for real time: fast, synchronized, and ready for the load of live competition.
- APPSiOS and Android applications
- WEBWeb platform
- RNReact Native
- ENGINESimulated trading engine
- LIVEReal-time market data
- PORTFOLIOPortfolio and position management
- ARENAMultiplayer tournaments
- RANKReal-time leaderboards
- CHARTSAdvanced animations and charts
- NOTIFYPush notifications and deep links
- DATAAnalytics and campaign attribution
- KYCKYC and prize withdrawals
- WALLETWallet infrastructure
- GROWTHReferral and affiliate programs
- ADMINBackoffice platform
- APIBackend and API infrastructure
- CICDCI/CD and delivery workflows
- I18NMultilingual support
// 19 · Building a fintech gaming product?
From complex financial mechanics
to a product people compete in.
onezero helps startups turn complex financial mechanics into fast, clear and engaging digital products. From mobile apps and real-time engines to management platforms, integrations and infrastructure — we build products designed to compete and scale. Let's build your next product.
Same capital. Same market. Better decisions win.