// Service · SEO + GEO
SEO + GEO
Search & AI
Google is still king. ChatGPT and Claude are the students surpassing the teacher.
Until 2023, SEO was simple: please Google. In 2026 — there are two engines you need to please.
Search engines (Google, Bing) still drive most traffic — but they've changed too, with AI Overviews on top of every search. AI engines (ChatGPT, Claude, Perplexity, Gemini) send less traffic but much higher-intent traffic, and grow at an enormous rate. In some niches they're already 20–30% of a potential customer's pre-decision research.
The difference: SEO is a race for a spot on the results page. GEO is a race to be the answer.
We do both.
// 01 · GEO
What GEO is and why it's urgent
GEO — Generative Engine Optimization — is the new discipline. The rules are different from classic SEO.
- In SEO
A site ranks on page one.
- In GEO
A site is woven into the answer from ChatGPT, Claude, or Perplexity.
The customer doesn't click a link — they get a direct answer. The real question: who showed up in that answer? Which brand got named? Who got credited for the information?
Companies that figured this out in 2024–2025 are now getting a steady stream of leads from AI. Companies that haven't — are losing market share without noticing.
// 02 · Classic SEO
Classic SEO
Technical, content, links, local and e-commerce. The foundation that has to work before we talk about AI.
- 01
Technical SEO audit
A full audit of everything that matters: site structure, speed, tags, sitemap, robots, schema, indexing. A prioritized report.
- 02
Keyword research
Not just "what people search for," but "what people search for with buying intent." Commercial vs. informational, volume, competition.
- 03
On-page SEO
Tags, headings, content structure, internal linking, image optimization.
- 04
Content strategy
Not write a lot — write the right things. Content that answers user intent, in-depth, in a structure Google loves.
- 05
Link building
Quality external links from relevant sites. No PBNs, no spam, no shortcuts that will get you penalized.
- 06
Local SEO
Google Business Profile, reviews, local citations. For businesses that need customers from their area.
- 07
E-commerce SEO
Product keywords, product schema, category optimization.
// 03 · GEO — AI
GEO — AI optimization
Show up in answers from ChatGPT, Claude, Perplexity and Gemini. And get the credit.
- 01
GEO audit
We check where you appear (or don't) in AI answers. ChatGPT, Claude, Perplexity, Gemini. What's being said about you, who gets credit.
- 02
AI content optimization
Content structures AI engines love: direct answers, clear FAQs, structured breakdowns, quotable snippets.
- 03
Advanced schema markup
Schema.org understood by AI bots. That's how they know what each piece of information on your site means.
- 04
llms.txt
A new standard file (2024) that guides AI engines around your site structure. We implement the new standards.
- 05
Brand mentions strategy
AI models judge a brand by how much it's mentioned on trusted sites. We help build that presence.
- 06
Direct answer optimization
Writing content that answers questions in a format AI engines can lift and quote.
- 07
AI visibility monitoring
Ongoing tracking of where you appear in AI answers, on which questions, and how you compare to competitors.
// 04 · Our tools
Our technologies & tools
A full stack — from classic SEO to GEO. We test, measure, and improve with tools that actually work.
- SEO tools
- Ahrefs
- SEMrush
- Screaming Frog
- Sitebulb
- GEO tools
- Profound
- Otterly.ai
- Peec
- BrandIndex
- Technical
- Google Search Console
- Bing Webmaster
- Lighthouse
- Content
- Surfer SEO
- Frase
- Clearscope
- Schema
- Schema App
- Yoast
- Analytics
- Google Analytics
- Plausible
- Microsoft Clarity
// 05 · How we work
How we work
- 01STEP 1
Comprehensive audit
SEO audit + GEO audit. Where you stand vs. competitors, where the gaps are, where the opportunities live.
- 02STEP 2
Tailored strategy
A work plan built around goals and budget. Based on highest-ROI moves — not on "what we always do."
- 03STEP 3
Technical fixes
Structure, speed, schema, indexing. The foundation — without it nothing else works.
- 04STEP 4
Content & optimization
Writing new content, improving existing content, in a structure search engines and AI both love.
- 05STEP 5
External presence
Links, mentions, presence on sites that AI engines actually weigh.
- 06STEP 6
Tracking & reporting
Monthly reports: rankings, traffic, conversions. And — where you show up in AI answers.
// 06 · Who it's for
Who this is for
- 01
B2B businesses
Where customers research before they buy. In Google, and in AI.
- 02
Online stores
Where every unranked keyword is a customer walking to a competitor.
- 03
SaaS
Competitive. Search rankings decide.
- 04
Local businesses
That need people to find them with "near me" searches.
- 05
Brands that want to show up in AI
"What ChatGPT says" is already shaping decisions.
- 06
Anyone misrepresented in AI
Fixing AI visibility is a discipline in itself.
// 07 · Why us
Why us
- 01
Not just SEO — a dev company
Most SEO agencies ask your dev to make changes. We make the changes. Directly.
- 02
Early on GEO
We started tracking this when it was just a concept. Today it's one of our core areas.
- 03
Total transparency
We don't promise "#1 on Google." We show real data: keywords that climbed, real traffic, real conversions. No spin.
- 04
No black hat
No PBNs, no cloaking, no spam. Long-term work that won't get you penalized.
// 08 · FAQ
Frequently asked questions
01.What's the difference between SEO and GEO?
SEO promotes you on the search results page. GEO promotes you inside the AI answer itself. SEO is about earning a click. GEO is about being part of the first answer a user gets.
02.Do I need both?
In 2026 — yes. Google still drives the majority of traffic. ChatGPT/Perplexity are the fastest-growing volume. The two feed each other — good SEO content is the foundation for GEO.
03.How long until I see results?
SEO is a long game. First results — 3 to 4 months. Meaningful results — 6 to 12 months. GEO can be faster — you can start appearing in AI answers within weeks.
04.How much does SEO cost?
Depends on scope and niche competitiveness. Monthly retainer for a small business — $1.1K–$3.5K. Mid-sized client — $3.5K–$8.5K. Large projects or competitive niches — more.
05.How do I know it's working?
Monthly reports with real data: rankings, traffic, conversions. Plus AI visibility: which questions surface you in answers from ChatGPT/Claude/Perplexity.
06.Do you guarantee #1 on Google?
No. And no serious agency will. Google doesn't let anyone guarantee a ranking. Whoever promises that is either lying — or planning something that will get you penalized later.
07.What is llms.txt?
A new standard file (2024) that tells AI engines how to crawl your site. Similar to robots.txt but for AI bots. We implement it.
08.How do I check where I appear in ChatGPT?
There are dedicated tools (Profound, Otterly, Peec). We set up ongoing tracking that shows where you appear, on which questions, and against which competitors.
09.Do AI engines take my content without credit?
Some do, some don't. The trend is toward more attribution and links (Perplexity, Claude, and Bing AI provide direct links). It pays to be ready.
10.We already do SEO with someone else. Can you check if it's working?
Yes. An SEO audit that tells you where you stand, what's strong, what's missing, and whether what you're paying for is producing value.
11.What about Reddit and Quora?
Important. AI engines weigh Reddit content heavily. A proper presence (not spam) in relevant communities — part of the strategy.
12.We're a brand-new brand with no presence. Where do we start?
From the ground up. A site built on SEO best practices, a first round of content, a Google Business Profile listing, profiles on relevant sites, and proper schema. A 6-month plan that lays the foundation for growth — in search and in AI.
// 09 · Let's talk
Show up in Google. Show up in AI.
A 30-minute intro call. No strings attached. We'll look together at where you stand — in Google and in AI engines — and what the first plan looks like.
Straight. To the point. On time.